E-commerce Tools
E-COMMERCE TOOLS

E-commerce Profit & Pricing Calculators

40 free calculators for online sellers: margins, fees, CAC, LTV, ROAS, ads, and more.

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Profit Margin
Three margin views — gross, contribution, and net — on any product or line.
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Product Pricing
Recommended selling price based on target margin, with competitor spread analysis.
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Shipping Cost Compare
USPS, UPS, FedEx compared by weight and destination — find the cheapest option.
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Amazon FBA Fee
All-in FBA fees: referral, fulfillment, storage, returns — what you actually net.
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Etsy Fee
All-in Etsy fees including listing, transaction, processing, and Offsite Ads.
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Shopify Cost
Monthly Shopify cost by plan + transaction fees based on volume.
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Dropshipping Margin
Real dropshipping margin after supplier cost, ad spend, shopify, and returns.
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Inventory Turnover
Turnover ratio + days-on-hand — healthy ecommerce is 4-6 turns/year.
⚖️
Break-Even Units
Units you need to sell to cover fixed costs, given your contribution margin.
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Conversion Rate
Conversion rate from visitors to buyers with category benchmark comparison.
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CAC
Blended CAC, paid CAC, and ratio to LTV for sustainable growth.
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LTV
Average customer lifetime value using AOV, purchase frequency, and retention.
↩️
Return Rate Impact
True margin after return rate, restock losses, and reverse logistics cost.
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Cart Abandonment
Revenue being left on the table — with what a 5% recovery would add.
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ROAS
Return on ad spend + breakeven ROAS calculation for any margin structure.
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Email ROI
Revenue, profit, and ROI per dollar spent on email marketing tooling.
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Subscription Box Pricing
Recommended subscription box price based on COGS, packaging, shipping, and target margin.
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Wholesale Markup
Wholesale to MSRP markup using the standard 2x keystone rule plus alternates.
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Photography ROI
Break-even math on investing in professional product photography.
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Packaging Cost
All-in packaging cost per order: box, filler, label, insert, branded tissue.
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TikTok Shop Fees
Calculate your real TikTok Shop payout after referral fees, affiliate commissions, shipping subsidies, and ret
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Walmart Marketplace
All-in Walmart Marketplace seller fees by category — referral, WFS fulfillment, and net margin.
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Stripe Fees
Calculate Stripe processing fees per transaction and annually — including international cards and currency con
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PayPal Fees
Calculate PayPal fees by transaction type — goods/services, micropayments, international, and cross-border.
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Subscription Churn
Calculate your subscription churn rate and the MRR lost per month to churn.
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Reorder Point
Calculate when to reorder inventory based on lead time demand and safety stock.
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Holiday Ad Spend
Plan your Q4 holiday ad spend by category, target ROAS, and expected revenue lift.
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Bundle Pricing
Calculate the right bundle discount to lift AOV without cannibalizing full-price sales.
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Abandon Cart ROI
Revenue recoverable from abandoned cart email sequences — by open rate, CTR, and recovery rate.
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Free Shipping Threshold
Find the free shipping threshold that lifts AOV without destroying margin.
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Creative Fatigue
Estimate when Meta or TikTok ad creative fatigues based on frequency and CTR decay.
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UGC Creator ROI
ROI on UGC creator partnerships — per-asset cost, usage rights, and performance lift vs produced creative.
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Shopify Plus ROI
Is Shopify Plus worth it? ROI vs Advanced Shopify based on revenue, transaction savings, and features.
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Tariff Cost Impact
Calculate how US import tariffs affect your landed cost, margin, and required price increase.
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Repeat Purchase Rate
Calculate repeat purchase rate and its impact on CAC payback and LTV.
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Gift Card Breakage
Revenue from unredeemed gift card balances (breakage) and when to recognize it.
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Variable Cost/Order
Total variable cost per order — COGS, pick-pack, shipping, payment fees, returns — for accurate contribution m
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COGS per SKU
All-in COGS per SKU — unit cost, freight, duty, packaging, and labor — for accurate pricing.
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Affiliate Commission
Right affiliate commission rate given your margin, customer LTV, and repeat purchase rate.
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Wholesale Breakeven
Units required at wholesale pricing to match DTC profit on the same product.
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